Individuality

Individuality – ‘the quality or character of a particular person or thing that distinguishes them from others of the same kind’.

In an article recently published by USAtoday.com titled, ‘It’s the next step in campaign targeting based on masses of data about consumers and voters’, by Martha T. Moore, explains a concept that is being introduced in a new medium not yet perfected.

There is a new ‘channel’ for marketing that is utilizing an innovative and relevant technology in combination with satellite TV. Companies such as Direct TV and Dish Network  are now selling space for addressable adds, which are pushed into specific households, unique to certain variables.

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More Devices = More News

Does this hold true: More devices = more news?

According to Pew Research, there is merely a correlation between news consumption and the acquisition of new digital devices.

The research above suggests that people do not simply replace news intake on one device with another, but instead indicates a trend in which people increase their news consumption as they increase their supply of mobile devices. 34% of computer news consumers also get news on a smartphone and 17% on a tablet, and 27% of smartphone users also get news on a tablet.

This reinforces the study (shown below) that 31% of tablet news users claimed to have spent more time getting news on their tablets, and 43% claimed that the tablet has allowed them to add to the amount of news they consume.

With these studies, we can see that the advances of mobile technology is allowing us easier access to news consumption, and that we not only recognize this but that we act upon it by actually spending more time on news.

Have you found yourself spending more time on news with your phone/tablet?

Multiple Perspectives and App Designs Across Mobile Devices

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Cubism, pioneered by art legends Pablo Picasso and Georges Braque, depicts a subject from a multitude of viewpoints. By design, the multiple vantage points that Cubism provides for the viewer allows the individual to achieve a more complete understanding of the subject. It even provides the choice to compare different perspectives by yourself or with other consumers of art and culture. This artistic feature, among other things, contributed to the style’s success as the first and most influential art movement of the 20th century.

You don’t need to be an art critic to understand that the freedom of choice to interactively engage with the subject in front of us, whether it is information or art, is a choice that modern consumers of knowledge are demanding. Indeed, research suggests that tablets and smartphones are not only a growing trend in news consumption, but also that users of mobile devices are more engaged in their consumption of information.

Currently, the democratization of technology and the choice in how we consume information not only extends to how we access the news, but also what brands and operating systems we use. Among smartphones, for example, the competition is primarily between iOS, Android, and Windows Phones. As discussed in an article released by Wired Magazine, Instagram has just been launched on Windows Phone. However, the aesthetic look and navigational layout of the popular photo-sharing application is radically different than the version of the app found on iOS or Android.

The ability to perceive the same image and interact with the same subject in ENTIRELY DIFFERENT ways through the freedom of multiple perspectives may have catapulted Picasso and Georges Braque to artistic stardom. But will these choices necessarily make interaction easier for users? Will apps launched on Windows Phones be so radically different in look and control functionality that a user of iOS would find it difficult to interact with? If Instagram is popularly perceived as “better” on Windows Phone than iOS, will Apple Inc. be at a disadvantage?

Should application have a standard aesthetic and design layout across competing platforms, mobile devices and operating systems?