Individuality

Individuality – ‘the quality or character of a particular person or thing that distinguishes them from others of the same kind’.

In an article recently published by USAtoday.com titled, ‘It’s the next step in campaign targeting based on masses of data about consumers and voters’, by Martha T. Moore, explains a concept that is being introduced in a new medium not yet perfected.

There is a new ‘channel’ for marketing that is utilizing an innovative and relevant technology in combination with satellite TV. Companies such as Direct TV and Dish Network  are now selling space for addressable adds, which are pushed into specific households, unique to certain variables.

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