News consumption has been rapidly evolving in recent years due to the advancements in Internet-reliant technologies. This week, the PEW research center released an article stating, “In 2013, 82% of Americans said they got news on a desktop or laptop and 54% said they got news on a mobile device.” The conclusion we can draw from the above statistics is that news consumption is beginning to depend on the Internet. So the question is: How do we optimize this relationship to benefit the consumer?
While one person enjoys the same cup of coffee each morning, another prefers a different cup for every day of the week. Who’s to say one is right while the other is wrong? I would say no one has this right. Just as the old adage says, “it takes all kinds.” The fact is choices are key in developing the mind, and for us to grow as people it is imperative that we have options in everything we do. Whether we choose to utilize these options is a personal decision. But there is one significant area of life that is lacking options, and this area of life is the news.
Competition…something the world has thrived off for centuries. It is the desire to succeed further, to create intelligent fairness, and to never conclude. Competition is a necessity in all aspect of our lives… including our news.
Everyday we search in continuous categories and endless corners of life to accomplish the goals of bettering others and ourselves. We do this because we know that knowledge is key. We do this because we know that knowledge of the world around us, and its current state, is imperative to making strong and beneficial decisions for everyone.
Think about if you spent your entire day searching the web for the perfect article, on the subject you are interested in, the subject you feel will propel your life with the greatest advance. That would take hours of research. You would have to read every article out there and then decide which one had the information that was applicable to your wants and needs. Not only that, you would have to do it every day to get the most out of your news… that would take a life time in itself.
But what if you had the opportunity to do this on the go, and had an application that recognized such desires and interests? What if this app began molding your own channel for the daily news, a channel that could help you excel in your individual path?
From our previous posts, we can clearly see a rise in the use of smartphones and mobile devices for news consumption. However, the infographic (by Carlos Monteiro) below illustrates further differences between genders, devices, and types of apps.
Here we see consumers prefer niche news apps above all else, even above newspaper apps, which reign in almost half of all mobile news consumers. Smartphones, preferred by men, are for newspaper apps, and tablets, preferred by women, are for television apps. Both genders tend to stick with known media channels.
Does this information ring true for you? If not, what are your preferences?
You’ve read up on how newspapers and news radio stations are becoming less and less popular for news consumption among the younger generations. You’ve seen the statistics on the increasing trend of getting daily news via mobile devices, and the use of several devices to gauge reactions and compare viewpoints and opinions.
Daily Steak is the next generation of news apps. Not only does Daily Steak have a Pandora-like algorithm to find you the most interesting and relevant news personalized to your tastes, but it also provides short headlining summaries of each story. Keeping it short and simple isn’t all it can do, because you can choose to delve deeper into the story by drilling into the full article after hearing the shortened summary of it. Then you can compare multiple perspectives, using it as a vantage point to oversee all opinions and allowing you to gather information to form your own opinions.
With such a huge advantage, Daily Steak is available to replace old technologies of news consumption. But how will Daily Steak improve and keep itself “new” in our society of ever-changing technological advancements? Will it come with voice control? Will it expand to using videos?
Do you agree with Daily Steak possibly being a replacement to older forms of news consumption?
News is becoming more social. With the rise of news grazing and the second screen phenomenon, we can see that there is an increasing trend of consuming news through social media sites, such as Twitter and Facebook, where articles and videos are easily and quickly shared.
Below shows what roles certain social media sites play in the consumption of news for its users. Reddit leads the pack with 62%, and Twitter and Facebook follow closely with 52% and 47%, respectively.
This trend suggests that the trend of news grazing is not only prevalent in our society today, but encouraged. With the amount of information made readily available at the click of a mouse, we can easily find and filter through news that we want to know about. In fact, 35% of adults who use social networking sites for news actually consume news from at least 2 different sites. Perhaps this is to allow comparison between the opinions of the different people that they follow, or to find relevant information in a number of different interests.
Though many people are going digital, social media has not completely replaced the traditional forms of news consumption. People are also reading printed newspapers, watching cable/local news, and listening to their radios for news. This further promotes the second screen phenomenon; with more screens and more sources, people can more easily fact-check or get multiple perspectives about a certain story.
Do you participate in the consumption of news on social networking websites? Which ones?
Election time is full of chaos; endless updates on all forms of digital and print media, political debates in online forums and on social media platforms, the desire to check our mobile devices anytime and anywhere to check up on the stats.
Mixing live events, such as U.S. presidential debates and election night, with the availability of mobile devices has spawned a term called “second screen phenomenon.” This occurs when a person is not only watching television, but at the same time also utilizing another mobile device, perhaps to complement the program they are watching.
PEW Research has found that 27% of respondents watching election night not only used online sources, but also television to get their updates on the matter.
Not only do these mobile devices allow users to be updated on the most current happenings, but also add to monitor media responses, fact check the debate, follow live reactions of different reporters, and to add to the live social media buzz on platforms such as Twitter and Facebook.
This second screen phenomenon suggests that we are being enabled and encouraged to consume news. It suggests that our mobile devices, such as our phones and tablets, are tools that can help us to stay informed of the news and to consume news more easily than ever before.
Do you find yourself taking part in the second screen phenomenon?
Does this hold true: More devices = more news?
The research above suggests that people do not simply replace news intake on one device with another, but instead indicates a trend in which people increase their news consumption as they increase their supply of mobile devices. 34% of computer news consumers also get news on a smartphone and 17% on a tablet, and 27% of smartphone users also get news on a tablet.
This reinforces the study (shown below) that 31% of tablet news users claimed to have spent more time getting news on their tablets, and 43% claimed that the tablet has allowed them to add to the amount of news they consume.
With these studies, we can see that the advances of mobile technology is allowing us easier access to news consumption, and that we not only recognize this but that we act upon it by actually spending more time on news.
Have you found yourself spending more time on news with your phone/tablet?
News grazing is getting more and more popular nowadays. We often put aside news consumption for times of the day when we have a little extra time, whether it’s at the coffee shop during the morning or the dining table at home. Though we want to be updated on worldly happenings and local stories, we can only set aside so much time for it.
With the founding of apps like Summly (which has been acquired by Yahoo), we have realized how big a demand there is for summaries of articles, whether they are news related or not. With such a demand, there will surely be supply – there will be apps that will rise to the challenge of fixing this problem.
Because we live in a world in which we have to adhere to a certain schedule (with work and meetings and kids), we choose to work around these schedules. What we would benefit from is a way to help us do this. We now want quick and dirty updates, concise news summaries to digest while we leave the rest of our time free for other tasks. We want relevant articles, saving us time from reading stories that are not relevant to us or our interests. We could use mobile apps that provide these services on-the-go, optimizing our time spent traveling.
What do you think about getting the quick and dirty headlines?
Now that news has gone digital, people can now access the daily news whenever and wherever they please. News habits are changing in this now digital age, and we can start to see a gap in ways that older and younger Americans are consuming their news.