Innovating Our Daily Gaps


Every day we encounter gaps of free time, and in these gaps it is our conscious choice to decide what we will do with this time. One specific gap is that of our morning commutes. During our commutes some of us prefer the sound of music, some prefer deep thinking, others prefer listening and reading the news. Now, I mean not to narrow our free time to these three choices, but rather attempt to bring forth a few viable and popular options. With that said, the news is the option that we at the Daily Steak are enriching and is the primary focus of this post.

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A Pot Of News

While one person enjoys the same cup of coffee each morning, another prefers a different cup for every day of the week. Who’s to say one is right while the other is wrong? I would say no one has this right. Just as the old adage says, “it takes all kinds.” The fact is choices are key in developing the mind, and for us to grow as people it is imperative that we have options in everything we do. Whether we choose to utilize these options is a personal decision. But there is one significant area of life that is lacking options, and this area of life is the news.

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Individuality

Individuality – ‘the quality or character of a particular person or thing that distinguishes them from others of the same kind’.

In an article recently published by USAtoday.com titled, ‘It’s the next step in campaign targeting based on masses of data about consumers and voters’, by Martha T. Moore, explains a concept that is being introduced in a new medium not yet perfected.

There is a new ‘channel’ for marketing that is utilizing an innovative and relevant technology in combination with satellite TV. Companies such as Direct TV and Dish Network  are now selling space for addressable adds, which are pushed into specific households, unique to certain variables.

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The Beauty of Technology

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Advancements in technology have provided us many opportunities to do things we never thought possible; we can track our own iPhones when we lose them, we can print in 3D, we can even fly to the moon. Technological inventions have not only helped us improve our efficiency but have also made our daily tasks easier, with the ability to use our phones to check the email on the go and the capability of detecting rain before we manually turn on our windshield wipers.

While there are inventions that embody entirely new ideas, there are also inventions that combine existing features in an innovative way. Though these products may not be considered “ground-breaking” or “cutting edge,” they still contribute to solving a problem and providing more efficient results.

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The Search for Interaction

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With technology as such a prominent part of our modern lives, we seem to always be searching for new technology that is not only relevant to our daily routine, but will also boost our productivity levels. What we seek are applications for our iPhone and Android devices that provide us with a revolutionary experience, one that eases our workload by optimizing our “free time” and allowing hands-free usage (a favorite for multi-taskers).

Many companies are successful in observing this consumer demand, and have developed applications that satisfy this need; whether it is a to-do application (like Carrot) or a fitness goals application (like Fitbit), there are thousands of innovative apps that almost cater to our every need.

Naturally the next question would be: What else are we looking for?

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