From our previous posts, we can clearly see a rise in the use of smartphones and mobile devices for news consumption. However, the infographic (by Carlos Monteiro) below illustrates further differences between genders, devices, and types of apps.
Here we see consumers prefer niche news apps above all else, even above newspaper apps, which reign in almost half of all mobile news consumers. Smartphones, preferred by men, are for newspaper apps, and tablets, preferred by women, are for television apps. Both genders tend to stick with known media channels.
Does this information ring true for you? If not, what are your preferences?