How often have you come across an interestingly title article, only to find that the actual piece of writing doesn’t exactly correspond to the message of the title? When articles are titled “Mom Charged After Boy Points Gun at Police”, and we find that the story is really about the mom being charged with possession of marijuana, possession of an unlawful firearm, and leaving her 3 children unattended (all under the age of 5), we may somehow feel cheated. Cheated by the article in not delivering what it promised to deliver with the article title. Cheated by the authors who thought up of the title with intentions of only wanting to capture the attention of others. It’s like used car salesmen; they make the car sound like a really valuable buy, then when you drive it home later that day, you start discovering that it’s not at all what the salesman said he was selling to you.
What the news needs now, is not only a news headlining title, but also a short news summary. By providing a short news summary of the entire story, readers will not be lured into reading an article that does not deliver what it promises; instead readers will be able to hear a summation of the full story before deciding whether or not they want the gritty details by reading the full article (thereby saving the reader time by honing in on what news they prefer to read about). This allows us to consume news in a way that is highly efficient and relevant.
Do you feel cheated with misleading news titles?