News consumption has been rapidly evolving in recent years due to the advancements in Internet-reliant technologies. This week, the PEW research center released an article stating, “In 2013, 82% of Americans said they got news on a desktop or laptop and 54% said they got news on a mobile device.” The conclusion we can draw from the above statistics is that news consumption is beginning to depend on the Internet. So the question is: How do we optimize this relationship to benefit the consumer?
In many respects, apps have created their very own ecosystems, and these ecosystems are evolving at an intense rate. When apps first came out, they where designed to do things like keep a more organized/customizable calendar, and to provide simple shortcuts to websites. Now, apps like “Layar” bring augmented reality to Google Glass, providing interactive facts and information about the world. Or how about another app called “Cadenza”, (made by Sonation), which allows any musician to be accompanied by a full orchestra. All you do is play your instrument, and the app creates an orchestra to play with you: it learns your progressions, it remembers your style, and it plays with you in real time.
The range of mobile applications is far and wide. There are apps for organization and note taking, drawing and photo editing, finance and business analysis. According to 148Apps.biz there are 1,145,591 active apps as of this month. Recorded in the month of February alone there where 11,449 created. That is 1,145 a day. So what does this mean? Where is the app explosion taking us, and how can we use it to our advantage?
The chart below illustrates the climb of mobile application usage occurring throughout the month of February. An article published by CNN stated that, mobile apps made up for 47 % of overall Internet traffic. This is the first time in history that apps have ruled the net. From the information below, we ask the question: Are mobile apps the future of the Internet?
The mobilization of the Internet is something that has changed the world, more than we might even understand. Imagine that we all carry a backpack big enough to fit 90 percent of all books in the world. Now realize that this is not an imaginative idea, but rather a simple understanding. The Internet has become a source for intelligence that is seemingly boundless and is evolving every minute.
You hear about a lot of products and services nowadays that bring immediate gratification, described as “on-demand” (think Comcast). Television shows, videos, and now radio content. Most of us have filled schedules, leaving little time for things that are unimportant; we want the option of getting right down into it. What Daily Steak aims to do is to provide on-demand unbiased radio content, compiled from a number of different news channels with different vantage points, and put into a responsive mobile application that brings you the content you want to hear about.
Uninterested in the story? Skip it. Is it a story you want to know more about? Drill down into it. Just want a quick update on the latest developments? Listen to the 20 second summary, then move on. Want to adjust your newsfeed on what types of stories you want to know about? You set your own preferences, and we’ll find similar articles for you to read. Daily Steak allows for all this and much more.
What do you think about on-demand radio?
We found a question on Quora regarding mobile applications, and found it of most interest to us. There are many niche news apps nowadays; it makes sense when there is such an increase in mobile device usage. But are these niche news apps soon to die?
These news apps bring forth something the traditional ways of news consumption cannot, whether it is a summary of the article or a shortened video version of the full story. These news apps offer value to a specific audience: to those who want news in a condensed format that is interesting and personalized. These news apps are meant to be customized to a person’s taste, to take into account what their preferences are and mold the daily news to their interests.
Who doesn’t like personalized applications, made to make life easier for you? In a world in which we are overloaded with our daily priorities and mere distractions, we have little time for issues such as worrying about which news articles to skip and which ones are worth looking into. The value of these news apps is not a problem; the real question is how they could be improved.
What could niche news apps improve on to better your experience?
From our previous posts, we can clearly see a rise in the use of smartphones and mobile devices for news consumption. However, the infographic (by Carlos Monteiro) below illustrates further differences between genders, devices, and types of apps.
Here we see consumers prefer niche news apps above all else, even above newspaper apps, which reign in almost half of all mobile news consumers. Smartphones, preferred by men, are for newspaper apps, and tablets, preferred by women, are for television apps. Both genders tend to stick with known media channels.
Does this information ring true for you? If not, what are your preferences?
You’ve read up on how newspapers and news radio stations are becoming less and less popular for news consumption among the younger generations. You’ve seen the statistics on the increasing trend of getting daily news via mobile devices, and the use of several devices to gauge reactions and compare viewpoints and opinions.
Daily Steak is the next generation of news apps. Not only does Daily Steak have a Pandora-like algorithm to find you the most interesting and relevant news personalized to your tastes, but it also provides short headlining summaries of each story. Keeping it short and simple isn’t all it can do, because you can choose to delve deeper into the story by drilling into the full article after hearing the shortened summary of it. Then you can compare multiple perspectives, using it as a vantage point to oversee all opinions and allowing you to gather information to form your own opinions.
With such a huge advantage, Daily Steak is available to replace old technologies of news consumption. But how will Daily Steak improve and keep itself “new” in our society of ever-changing technological advancements? Will it come with voice control? Will it expand to using videos?
Do you agree with Daily Steak possibly being a replacement to older forms of news consumption?
There may be many arguments for the soon-to-be death of the radio, especially when we can see a visual downward trend of radio usage. Why? The biggest reason is the birth of internet resources that give you the power of choice: what you want to read, when you want to read it, and how much of it you want to read.
What if that could be brought to the radio?